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Omnipresence: How to Be Omnipresent to Government Buyers

February 10, 2025

Let us make you omnipresent to GOVT buyers.....

Omnipresence is a divine thing. We can’t make you divine, but we can make you “seem” ever-present to GOVT buyers by enabling you to show up so often to sources sought, RFPs, and RFQs that you begin to get noticed.

We enable you (we do the heavy lifting) to chronically respond to every SS, RFP, and RFQ in your niche with a complete slate of qualified candidates. In the words of a "deep work expert,“ Cal Newport, we create a situation in which you “become so good they can’t ignore you.”

When you are that good and a buyer gets in a bind, guess who they call? Omnipresence is the yellow brick road to sole source awards. Sales is all about solving problems and being there at the right time when the need is critical. How do you know when to be there? Well, if you are always there - you’ll be there at the right time.

How do you know when to be there? Well, If you are always there, you will be there at the right time.

Last fall, we started working with a firm with no track record in healthcare staffing (read “zero past performance”). Between 01 September and 31 December, we provided them with candidates, enabling them to respond to nearly every RFP that came out during that period, with a few exceptions—twenty in total—five RFPs every single month.

What happened?

During the first 30 days, they won their first award ever - a contract for a radiologist. Ninety days later, they were awarded a respiratory therapy contract. Not bad for the first 120 days!But here’s the kicker...Last week, one of these buyers, to whom they have been omnipresent, called them directly.

“We have an urgent need for a child psychiatrist to care for children in northern Arizona, near the Utah border. Can you help us?”

Think about this for a moment.

The buyer is calling a staffing firm with no track record. Their past performance consists of two brand-new awards. Why would anyone call them with an urgent niche need in a highly remote area? Omnipresence is the reason. If you are always there, you will be there at the right time.

The call came to our client on Friday afternoon. They turned around and called their secret weapon KurzSolutions. The following Tuesday morning (less than 48 business hours later,) we presented the client with a board-certified child psychiatrist willing to serve children in Red Mesa, AZ. All of a sudden, they are not only omnipresent but omnipotent!

Side Note - Miracles are not always possible, and we have learned an important lesson in twenty years in the GOVT staffing arena. Once you perform a miracle - clients and buyers tend to expect them : )

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